


Optimizing Your Artist Website for Sales Workshop
If you have a website with an online shop or use a secondary platform (e.g. Etsy) and want to ensure you’re doing all you can to optimize it for sales, I’m excited to share this new workshop with you.
My original artist website workshop covers the basics of what gallery owners, collectors, and writers are looking for and expecting when they land on your site. This class is level 2, where I dive deeper into converting that traffic into sales. It is beginner-friendly but you will get the most out of it if you already have a web store or are planning to add one to your website soon.
We’ll discuss:
-Specific strategies that are proven to increase online sales
-Mistakes to avoid that turn off potential buyers
-The analytics to track that help you enhance your sales platforms
This recording from a live July 2025 session is just under 1 hour including participant questions. There is also a supplementary document with my responses to additional participant questions. You have lifetime access to this video and you may ask any follow-up questions directly via email.
If you have a website with an online shop or use a secondary platform (e.g. Etsy) and want to ensure you’re doing all you can to optimize it for sales, I’m excited to share this new workshop with you.
My original artist website workshop covers the basics of what gallery owners, collectors, and writers are looking for and expecting when they land on your site. This class is level 2, where I dive deeper into converting that traffic into sales. It is beginner-friendly but you will get the most out of it if you already have a web store or are planning to add one to your website soon.
We’ll discuss:
-Specific strategies that are proven to increase online sales
-Mistakes to avoid that turn off potential buyers
-The analytics to track that help you enhance your sales platforms
This recording from a live July 2025 session is just under 1 hour including participant questions. There is also a supplementary document with my responses to additional participant questions. You have lifetime access to this video and you may ask any follow-up questions directly via email.
If you have a website with an online shop or use a secondary platform (e.g. Etsy) and want to ensure you’re doing all you can to optimize it for sales, I’m excited to share this new workshop with you.
My original artist website workshop covers the basics of what gallery owners, collectors, and writers are looking for and expecting when they land on your site. This class is level 2, where I dive deeper into converting that traffic into sales. It is beginner-friendly but you will get the most out of it if you already have a web store or are planning to add one to your website soon.
We’ll discuss:
-Specific strategies that are proven to increase online sales
-Mistakes to avoid that turn off potential buyers
-The analytics to track that help you enhance your sales platforms
This recording from a live July 2025 session is just under 1 hour including participant questions. There is also a supplementary document with my responses to additional participant questions. You have lifetime access to this video and you may ask any follow-up questions directly via email.